What Are The Best Practices For Running An Online Food Ordering System For Restaurants?

Published: 2019-09-18 in takeaway genie by Håkan Edling

There are, however, a couple of key practices that will allow you to generate more profits from online ordering and make your investment pay off. Simply connecting with online food ordering system for restaurants may not be enough.

1. Will You Handle More Orders From Online Food Ordering System For Restaurants?

Before launching online ordering for your restaurant, make sure you can process more orders. If you start online sales without proper planning, caring about the amount of raw materials and staff, it will do you more damage than good.

Inefficient staff will be frustrated by the excess of work, and customers will be frustrated by the long queues and rejected orders. The restaurant customers will also suffer. Your profits will fall of rising.

2. Make It Easy To Order

Your customers don't prefer to think too much when they're hungry. If you guide them to look into the ordering options on your site, they will give up and order from another restaurant.

On your restaurant website, customers should quickly see a button with a CTA clearly pointing a tab from the menu, for example "Order Online". It is a good practice to change the tab name from "Menu" to "Order Online".

3. Run Online Data Driven Sales

Do you know what's really cool about an online food ordering system for restaurants? You have continuous access to all your online sales data. You can use this to improve plan work in the restaurant and modify the menu to the tastes of your customers.

By analyzing the data given by the ordering system, you can concentrate on the dishes that customers choose most often and promote accordingly.

4. Shorten The Menu And Earn More

The data on how frequently individual dishes are ordered can be used to shorten the menu in the online food ordering system for restaurants. A shorter menu implies number advantages for your business.

First of all, you will increase the quality of the served dishes. A smaller menu implies less stock in the restaurant, frequent deliveries of new products and lower costs.

5. Examine The Optimal Price Level

Having accurate sales data, you can look at the optimal price level for your dishes. Change prices occasionally and check how much your customers are prepared to pay for the food from your restaurant. Thanks to A/B tests, you will increase your profits.

6. Photographs Will Increase Sales

Use food images in your online menu. Customers like to see what a dish looks like before ordering it, and good food photos will make them even hungrier! Increase your sales along these lines.

7. Remind Your Customers About Yourself

Do you know how marketing automation function? An online food ordering system for restaurants sends messages to your customers in specific situations, all by itself.

You can use this function, for example, to activate customers who haven't ordered at least once in a while. In this way, you can influence the number of orders placed online in a genuine manner.

8. Never Send Customers To An External Portal

Since you have launched your very own online food ordering system for restaurants, you can stop directing customers to outside food ordering portals. It’s like driving the customers out of the restaurant through the back door access.

You have to pay much more for orders placed through portal than for those which customers place directly on your website. Also, you face heavy competition on the portal! Imagine if customer order somewhere else.

Always direct customers to online ordering on the site in your promoting materials through social media, on the premises, and with the phone orders.


When selling by means of your restaurant website, use these practices to increase your profits and lessen labor costs. Keep in mind, every one you introduce should be made in view of your customer. It's them who should find placing orders with you simple, fast, and pleasant and obviously, the quality of food and the meal delivery should be the very best.