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What are the positive industry trends emerging despite the impact of Covid-19

Some positive trends are emerging in the hospitality sector despite the huge impact of the coronavirus.

Although many businesses shut completely when the crisis set in during March, the general decline has now stopped in few business markets, including the UK, Ireland and Spain. Many businesses have begun to re-open, pivoting and adjusting their services and operations to fit with the ongoing lockdown measures.

As in-dining keeps on continuou to be unavailable, online ordering system for takeaway and delivery has been going in the correct way during the lockdown.

Average order values on the rise

The other good news is that customers are normally placing bigger orders during the crisis. The data shows that the average online order value per customer has increased by 36% within a month with the average order bouncing from £22 to £30.

That is a noteworthy increase and £30 represents to a strong order value. This figure can be significant for a business. With delivery staff accounting for a major segment of running costs, higher order value really help to boost efficiency and margins.

This upward trend is most likely due generally to people placing orders for an entire family or group more regularly during the crisis. All things considered, entire households are restricted to the home, so group orders have become more common place.

Online orders for a several cuisine types have increased massively in the UK and Ireland during the lockdown. Chinese food is seeing the largest growth, followed by chippers and Indian outlets, with others also picking up.

In the mean time, the percentage of orders set via card has remained consistently high, now at 86%. Customers are obviously very comfortable with card payment.

Major increase in new customers

In accordance with these trends, many businesses are coming on board for the first time.

These businesses are bringing their operations online and reaching new customers, as well as re-engaging with existing ones. Many are generating sales from the start with it, allowing them to continue and keep staff in employments.

So the data provides hope for the hospitality business, even as the crisis continues for a particular period. In that case if your business has not taken advantage of online ordering system but, it is well worth considering. As the figures show, going digital really can boost income significantly and get things back on track again. We analyzed few figures and many other key areas for the business with regards to the pandemic.


Lauren Deol

Lauren Deol is Takeaway Genie's Content Strategist. She writes about the trends, tips and other things that enable customers serve better and be more helpful awesome overall. She also writes about the need and importance of having a website for a takeaway business to run their business successfully.