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Which Will Benefit You More - A Mobile Website or A Mobile App For Restaurant?

Research results given by the Homo Homini Institute proves that people have fallen in love with ordering food to be delivered to their homes or work. The research results show that as many as 64% of respondents profit by such service and more than half of them (38%) order food on websites and mobile app for restaurants.


In particular, mobile apps for restaurants are worth paying close attention to as they are gradually superseding mobile websites. This is the most recent trend in the market where the restaurant business is looking forward. See whether you should focus on a mobile site or app?

Functionality and Interface

Mobile apps look to be more functional and intuitive when compared with websites. Thanks for the simple interface, the customer can pick items from a given offer and place an order in only a few steps. All they need is a phone or tablet and a couple of minutes of their time.

Time is the biggest advantage of mobile apps. With their intuitive use, customers save valuable time that is generally used to find the order form and learn how to use it. In a month, this will cover a lot of time in if you consider increasing number of food online orders.

A mobile site won't be as good as a mobile app in terms of functionality. It is assumed, in any case, that it will carry other functions that exceed the typical online food ordering system. It should contain a photo exhibition of your restaurant and the dishes you offer, possibly a news section, and furthermore, which is becoming more popular, a blog.

If you are looking for a comprehensive tool for promoting your restaurant online, choose a mobile site. Yet, if you need to focus on an effective online ordering system, then choose mobile app.


Costs – Mobile Site Versus A Mobile App For Restaurant

In such a situation, a restaurant website is the definite winner. The cost of designing a website will be a few thousands. At this cost, you will get a professional website that will work on any platform without issues.

The cost of a mobile app for restaurant will be in thousands. This is mainly a result of the necessity to adjust such an app to the three leading systems Android, iOS, and Windows Phone.

We came up with a solution. In case if you choose to choose our service, we will offer you development of an app for ordering food for monthly subscription.

In this way, you can improve your online sales quickly and avoid costly maintenance services and updates to the application.

Promotion Possibilities

Restaurant marketing doesn't like to be idle. Hence, every year new features appear with respect to restaurant promotion.

Nevertheless, a mobile site is still behind apps in this regard. Traditional and restaurant online marketing is simple for mobile sites. All you need is to integrate the site address on promotional materials, for example, banners, posters, flyers, social media and so on.

Mobile app for restaurant, create completely new opportunities for reaching out to fresh customers restaurant owners. They are another channel of communication with people interested by the services of your restaurant and delivery of your marketing content.

Push notifications are specifically important. Simply, they are short messages sent through the app to the cell phones of customers, giving them certain information. They will enable you to reach at your customers with new promotions, special offers or new items on the menu, right away.

Message pop-ups increase customer involvement in restaurants functioning. You can send them to your customers easily from the control panel.

Conclusion:

Mobile app for restaurant for delivery has been taking the Polish restaurant market. You should not overlook this reality. Remember, however, that a website is usually the first source of data about your business for your customers.

AUTHOR

Lauren Deol

Lauren Deol is Takeaway Genie's Content Strategist. She writes about the trends, tips and other things that enable customers serve better and be more helpful awesome overall. She also writes about the need and importance of having a website for a takeaway business to run their business successfully.